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Our firm provides end-to-end market consulting and marketing services designed specifically for small and emerging businesses within the coffee, tea, and casual dining industries. We work closely with founders and operators to guide each stage of growth, combining data-driven insights with practical, real-world execution to help brands enter new markets with confidence and clarity.
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We offer comprehensive business and location consulting to support informed decision-making from the outset. This includes site selection analysis, local demographic research, foot-traffic evaluation, and competitive landscape reviews. By assessing both market demand and operational feasibility, we help clients reduce risk, identify high-potential locations, and position their businesses for sustainable local success.
Our marketing strategy and execution services focus on building strong brand foundations and clear go-to-market plans. We assist with brand positioning, messaging, campaign planning, and promotional strategy to ensure each business communicates effectively with its target audience. From launch initiatives to ongoing local campaigns, our approach integrates both online and offline channels to maximize reach and consistency.
We also manage social media and digital advertising efforts across major platforms, including Instagram, Facebook, and Xiaohongshu (Little Red Book). Our team handles account setup, content planning, ad operations, and performance optimization to help brands grow visibility, engage customers, and drive measurable results in competitive local markets.
In addition, we facilitate influencer and key opinion leader collaborations that align authentically with each brand. We identify suitable local influencers, coordinate in-store visits and promotional content, and monitor campaign performance to ensure collaborations support brand credibility and audience trust. Through a structured, data-backed approach, we help businesses build meaningful awareness and long-term market presence.
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